WHAT WE MONITOR
BRANDS
Overview
We systematically examine the competing companies of our customers and inform them about all similar brands. Monitoring of competing companies with a similar business portfolio. Searching for similar design patterns in the logos of competing companies. Immediately notifications if a correlation or similarity is found.
FAQ's
Every business owner should have an overview of their competitors in the vicinity of their business. This service is focused on just that. This service is suitable for anyone who wants to learn more about their competition.
Using our internal tools, we analyze open company data based on their business characteristics and business models. Subsequent results are classified geographically.
Although the service is primarily intended for business owners, it can also be used by entities that are currently considering starting their own business. With the help of our reports, they will obtain data sources that will help them with SWOT analysis.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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Louis Vuitton Moves to Oppose Trademark Over Similar Initials
Louis Vuitton Malletier submitted a request on 5th May for an extension of time to oppose a trademark application by Victoria Leon LLC in the U.S. for the 'VL VICTORIA LEON' trademark. The trademark, which covers beachwear and swimwear for men and women, features the initials 'VL,' which Louis Vuitton believes could be confusingly similar to its own 'LV' initials, a prominent part of the Louis Vuitton brand. This potential confusion could mislead consumers, and Louis Vuitton is likely to argue that the trademark infringes on its brand identity. This visualization compares the original Louis Vuitton logo with a trademark application filed by Victoria Leon.
07/05/2024
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Puig's IPO Marks Spain's Largest in a Decade
Cosmetics firm Puig, valued at nearly 14 billion euros, made a significant debut on Spain's stock exchange. Initially rising to 26.50 euros from its 24.50-euro float price, the shares have since stabilized but remain above their issue price. This IPO is the largest in Spain in almost ten years, with Puig, which owns luxury brands like Carolina Herrera, Rabanne, and Charlotte Tilbury, holding 11% of the global luxury fragrance market. Chart below shows sales durge in Spain's cosmetics, perfumery & toiletries market (2017-2022).
03/05/2024
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Milan's Trademark Trends Reveal Diverse Brand Focus and Identity
Milan's trademark applications between January and April 2024 reflect a dynamic and varied business landscape. Trademarks featuring "milano" and "italia" emphasize the city's rich Italian heritage, while terms like "group" and "gruppo" suggest many brands are part of larger collectives or organizations. The frequent use of "casa" and "design" highlights a strong focus on lifestyle, home goods, and aesthetics, while retail and online commerce are signified through terms like "shop." Trademarks such as "accademia" and "studio" signal an emphasis on education and professional services, while "green," "technology," and "live" underscore Milan's commitment to sustainability, innovation, and tech-focused enterprises. The presence of "wine" reflects Milan's ties to the wine industry, while "horse" potentially hints at equestrian sports, fashion, or horse-related branding. Additionally, "lusso" (luxury) and "master" point towards a significant presence of high-end, specialized brands that emphasize expertise and craftsmanship. This tag cloud shows the most used words in trademark applications filed in Milan between January and April 2024.
01/05/2024