WHAT WE MONITOR
MOBILES
Overview
This kind of monitoring will provide a set of mobile applications from Google Play Store and iOS App Store that can be - accidental or intentional - associated with your brand. You can also find informations about your competitors, their app movement and will get closer look at the technologies they are using.
FAQ's
This type of service is most often used by business owners in the field of information technology as well as brand owners, whose sales channel is mobile applications.
There are several approaches to looking at the resulting monitoring data. Simply put, by tracking online platforms for distributing mobile applications, we give you the opportunity to take action against entities that seek to monetize your brand for their own benefit. This is done, for example, by intentionally creating duplicate applications with the same or similar name as your brand name.
In addition, this service provides you with updated statistics and comparative analyzes of both platforms.
If your business model is not focused on online sales and online advertising through mobile applications, consider this service as additional.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
-
Meta Offers Financial Incentives to Boost Threads Engagement
Meta is offering high-profile creators significant financial incentives to increase engagement on Threads. Social media expert Matt Navarra reports that Meta is offering up to $5,000 for popular creators who cross-promote their content on the app. Additionally, those with posts exceeding 10,000 views may be eligible for a bonus, although this invite-only program is limited to creators personally selected by Meta through Instagram's Professional Dashboard. This initiative is part of Meta's larger strategy to attract more users to Threads, following collaborations with celebrities and sports teams. Although Threads has reached 150 million monthly active users since February, it still trails behind X (formerly Twitter), which has around 550 million. However, Meta aims to accelerate the platform's growth by bringing in more high-profile creators and fostering a positive social media environment. This visualization details the Threads mobile app, highlighting its logo and description.
06/05/2024
-
Novo Nordisk's Q1 Operating Profit Surpasses Estimates Amid Wegovy Demand
Novo Nordisk, Europe's most valuable company, reported a 27% year-on-year increase in Q1 operating profit, reaching DKK 31.8 billion (€4.3 billion), exceeding analysts' predictions. Despite this, its 22% sales growth to DKK 65.35 billion (€8.8 billion) fell short of expectations. The company attributes its success primarily to the weight-loss drug Wegovy, which has boosted its market value by 260% since its U.S. launch in June 2021. However, competition from Eli Lilly, which has launched its own weight-loss product, Zepbound, in the U.S., Germany, the U.K., and Poland, remains a challenge.
02/05/2024
-
LinkedIn’s EU User Stats Shed Light on True Engagement
LinkedIn’s altered reporting under the European Union’s new Digital Services Act reveals that it now has 47.9 million monthly active users in the EU, up from 45.2 million six months ago. This update offers a more accurate insight into LinkedIn’s true popularity and user engagement, contrasting sharply with the previously emphasized statistic of 1 billion total members. The active user count, which is around 40% of its total membership, suggests LinkedIn has roughly 400 million monthly users worldwide. This figure positions LinkedIn significantly behind other social networks in terms of user engagement, despite its claims of “record levels.” These figures are crucial for consultants and advertisers aiming to assess the platform’s effectiveness and popularity more accurately. This shift in reporting, driven by EU legislation, offers a clearer picture of digital platform engagement, contrasting with the less informative metrics often highlighted by social media networks. The chart below shows LinkedIn addressable advertising audience reach by location (April 2024).
30/04/2024